Founded in 2008, btween has been dedicated to creating quality children’s apparel that is stylish, responsibly manufactured, and accessible to all. Beginning with a simple vision, we have grown into a trusted name in children’s fashion, offering an array of stylish options for every occasion.

Our journey began with the launch of our first sportswear line in Spring 2009, which catered specifically to girls sizes 4-16. This line immediately resonated with our target audience and set the stage for our future growth. Within a few years, we established a stable supply-chain network and formed account partnerships with major distribution channels, including department and specialty stores, value chains, e-commerce platforms, and big-box clubs.