Look great
with our clothes

Our Story

Since 2008, btween has been a trusted name in children’s fashion, dedicated to creating stylish, high-quality apparel that is responsibly manufactured and accessible to all. Founded in 2008, we offer a wide range of trendy styles for every occasion. With a commitment to innovation and quality, btween continues to grow and evolve, bringing the latest in children’s fashion to families everywhere. Join us on our journey as we continue to set trends and bring the best in children’s fashion to your family.

Brand Videos

Explore
Our Brands

Step into the vibrant world of btween and discover our diverse lineup of brands, each crafted with care and creativity. From the whimsical charm of bmagical to the bold, fashion-forward statements of Paisley Lane and the refined elegance of Jessica Simpson Girls, our collection spans a spectrum of styles and sizes, ensuring every child finds their perfect match in quality, comfort, and trendsetting design.

In-House Brands

Licensed Brands

Our Services

At btween, we offer a range of specialized services tailored to meet the highest standards of quality and innovation. From cutting-edge design and technology solutions to sustainable manufacturing practices and global supply chain management, each service reflects our commitment to excellence and environmental responsibility.

Brand Building and Management

Building brands with superior products, strategic distribution and impactful marketing from the ground up.

Design + Technology Innovation

Combining top-tier designers with advanced technology to create fashionable, high-quality merchandise with real-time business visibility.

Global Manufacturing and Supply Chain

btween’s global network spans 20 vendors in 11 countries, ensuring ethical, quality manufacturing and diverse distribution channels

Sustainability

btween emphasizes sustainability with responsibly sourced materials and reduced environmental impact goals.

Our Retail Partners

btween’s retail services are focused on expanding market share across omni-channel platforms and accelerating direct-to-consumer (DTC) sales. With an extensive network of retail partnerships across distribution tiers, we prioritize collaborative relationships tailored to ensure mutual benefit for all partners.