Our Services

Our Services

Discover btween’s commitment to excellence through our specialized services designed to elevate every aspect of our operations. From innovative design and technology solutions to sustainable manufacturing practices and global supply chain management, each service exemplifies our dedication to quality, creativity, and responsible business practices.

Brand Building and Management

Building brands with superior products, strategic distribution and impactful marketing from the ground up.

Design + Technology Innovation

Combining top-tier designers with advanced technology to create fashionable, high-quality merchandise with real-time business visibility.

Global Manufacturing and Supply Chain

btween’s global network spans 20 vendors in 11 countries, ensuring ethical, quality manufacturing and diverse distribution channels

Sustainability

btween emphasizes sustainability with responsibly sourced materials and reduced environmental impact goals.

Brand Building and Management

At btween, we specialize in transforming brands from inception to thriving success stories. Leveraging our extensive experience, we create superior products and facilitate seamless distribution across department stores and e-commerce platforms. Our comprehensive approach includes strategic social media and marketing campaigns, ensuring maximum brand visibility and engagement. Whether developing our in-house brands or managing licensed brands like Juicy Couture and Jessica Simpson, our expertise lies in delivering high-quality, on trend products that resonate with consumers and drive business growth. Let btween’s brand building and management services take your brand to new heights

Design + Technology Innovation

At btween, our Design and Technology Innovation services set us apart. Our in-house team of top-tier designers, graphic artists, and print/textile artists consistently creates fashionable, on-trend, and high-quality merchandise that resonates with consumers. With dedicated, in-house, print and textile experts, we ensure every detail meets the highest standards of excellence and style. On the technology side, our fully integrated Enterprise Resource Planning (ERP) and Product Lifecycle Management (PLM) systems offer real-time visibility into all facets of the business cycle, ensuring efficiency and excellence from concept to consumer. We utilize a variety of technologies including:

Cloud-based platform for exhibiting and exchanging 3D prototypes

Software integration to enable tech design to do virtual fittings with overseas partners.

Global Manufacturing and Supply Chain

btween’s Global Manufacturing and Supply Chain sources from over 20 vendors across 11 countries and 3 continents, providing a diverse and agile supply network. Our robust compliance and safety standards ensure safe, ethical, and high-quality manufacturing. btween brands are distributed through various wholesale channels, including department stores, off-price retailers, mass-market retailers, warehouse clubs, and e-commerce platforms.

Sustainability

btween is committed to sustainability by increasing the use of responsibly sourced materials, including cotton, and collaborating with vendors to minimize water and chemical usage. We actively pursue energy reduction goals aligned with our greenhouse gas emission targets, ensuring our products are produced with minimal environmental impact.

Shop Our Collection at Amazon

Discover btween’s extensive collection of brands and product categories available for easy shopping on Amazon

btween – 1412 Broadway, suite 1400. New York, NY 10018

(212) 819.9040