Our Brands

Welcome to btween’s Diverse Family of Brands

At btween, we’re proud to present a diverse array of brands that cater to every young trendsetter. Whether you’re exploring the playful magic of bmagical, the chic and fashioned forward styles of Paisley Lane, or the timeless elegance of Jessica Simpson Girls, each brand in our collection is crafted with meticulous attention to detail and a passion for fashion. From sizes 0/3 months to 16, our brands offer everything from everyday essentials to special occasion wear, ensuring every child feels confident, comfortable, and effortlessly stylish. Join us on a journey through our brands and discover fashion that celebrates individuality and creativity, making every moment memorable and magical for your little ones

In-House Brands

Explore btween’s exclusive in-house brands, each crafted with care to blend quality, comfort, and style. From playful charm to contemporary trends, our collections offer something special for every child’s wardrobe.

Licensed Brands

Discover btween’s exclusive collaborations with Juicy Couture and Jessica Simpson, bringing elevated boutique inspired style and quality to children’s fashion. Each collection embodies the essence of these iconic brands, offering fashionable and sophisticated options for every occasion.

Shop Our Collection at Amazon

Discover btween’s extensive collection of brands and product categories available for easy shopping on Amazon

btween – 1412 Broadway, suite 1400. New York, NY 10018

(212) 819.9040